VALUES, ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL BEHAVIOR A Study Into Household Energy Use

In this study, the role of values in the field of household energy use is investigated by using the concept of quality of life (QOL). Importance judgments on 22 QOL aspects could be summarized into seven clearly interpretable value dimensions. The seven value dimensions and general and specific environmental concern contributed significantly to the explanation of policy support for government regulation and for market strategies aimed at managing environmental problems as well as to the explanation of the acceptability of specific home and transport energy-saving measures. In line with earlier research, home and transport energy use were especially related to sociodemographic variables like income and household size. These results show that it is relevant to distinguish between different measures of environmental impact and different types of environmental intent. Moreover, the results suggest that using only attitudinal variables, such as values, may be too limited to explain all types of environmental behavior. 70 ENVIRONMENT AND BEHAVIOR, Vol. 36 No. 1, January 2004 70-93 DOI: 10.1177/0013916503251466 © 2004 Sage Publications